About SU Football NIL
When Fran Brown was hired as the Head Coach of Syracuse Football on November 28th, 2023 he was billed as the nations “Top Recruiter”. The anticipation was that he would bring a level of talent to the Syracuse Football program that had not seen since the late 1990’s. Coach Brown delivered as anticipated, bringing in some of the nations top recruits, many of them 3 and 4 star transfers from top 20 programs.
The SU Football NIL seeks to offer endorsement contracts to corporate sponsors utilizing the name, image and likeness of the most recognizable players in SU Football. Consultants will be available for events, social media, traditional media and any reasonable activity related to advertising.
SU Football NIL Reaffirms Commitment to Compliance and Growth Following CSC Guidance
August 18, 2025 — SU Football NIL, the official Name, Image, and Likeness collective supporting Syracuse University football, today affirmed its continued operation and support for student-athletes in light of the College Sports Commission’s (CSC) updated guidance on the “Valid Business Purpose” (VBP) standard under NCAA Bylaw 22.1.3.
The revised CSC guidance establishes a clear framework that ensures NIL agreements are directly tied to real commercial activity. SU Football NIL fully supports these criteria and remains confident in its ability to work effectively and transparently with student-athletes in compliance with both the CSC and Syracuse University policies.
“We are confident that we can not only comply with the revised NIL framework but also thrive under it,” Joe Burton, Founder and CEO of SU Football NIL. “This guidance strengthens accountability and opens the door for innovative partnerships that benefit our athletes, fans, and community.”
The new guidance also offers an opportunity for previously stalled or denied NIL proposals to be reevaluated, which Burton believes will streamline processes and improve access for athletes looking to capitalize on their name, image, and likeness.
“We are here for the long term,” Burton added. “With the 2025 football season fast approaching, we are excited about the future—this year and for many years to come. Our mission remains unchanged: to create meaningful opportunities for Syracuse football student-athletes and to do so the right way.”
SU Football NIL will continue to monitor developments around the VBP standard and remains committed to operating with transparency, integrity, and full compliance as the NIL landscape continues to evolve.
What is NIL in College Sports?
NIL stands for Name, Image, and Likeness, and it refers to the rights of college athletes to profit from their own name, image, and likeness. Historically, the NCAA (National Collegiate Athletic Association) had strict rules prohibiting college athletes from receiving compensation beyond their scholarships. However, in recent years, there has been a significant shift in policies regarding NIL rights.
The changes are significant for college athletes who can now benefit financially from their athletic success while still maintaining their collegiate eligibility. The specific rules and regulations surrounding NIL rights can vary, and they may continue to evolve, so it’s advisable to check the latest updates from the NCAA or relevant sports authorities.
Allowance for Compensation:
College athletes are now allowed to earn money through various avenues, such as endorsements, sponsorships, social media, and other commercial opportunities.
End of Amateurism Restrictions
The changes mark a departure from the traditional concept of amateurism in college sports, where athletes were not allowed to receive compensation for their athletic abilities.
Increased Autonomy for Athletes
Athletes have more autonomy and control over their personal brand and the ability to capitalize on their popularity and marketability.
We Match Sponsors with Athletes Exclusively Represented by the SU Football NIL.
01.
Social Media
Through platforms like Facebook, Instagram, X, Youtube and more, athletes engage in personal expression, news dissemination, and social interaction, shaping the way they connect and communicate in the digital age.
02.
Events and Experiential
Events and experiential marketing create immersive brand experiences, bringing products and services to life in real-world settings. Through interactive engagements and memorable moments, brands forge meaningful connections with their audience, leaving a lasting impact that goes beyond traditional marketing approaches.
03.
Traditional Media
Traditional media marketing encompasses established channels such as television, radio, print, and billboards. Leveraging these time-tested platforms, businesses reach broad audiences to convey their messages and build brand awareness.
04.
Merchandising
Creating and promoting a compelling array of products that resonate with the athlete’s identity. From clothing and accessories to branded merchandise, aiming to captivate consumer interest, enhance personal and brand loyalty, and generate revenue.
Reach Out to Learn More
If you are interested in partnering with SU Football NIL, sponsorships, donations or just want to connect, please fill out the form and one of our representatives will get back to you.
Address: 9 Old Kings Hwy S, Suite 405
Darien, CT 06820
Tel: (315) 505-0404
Contribute to SU Football NIL!
By Check or Zelle
Contribute by Check
Please fill out the donation form and let us know you are mailing a check in the message field. Fill out all required fields and include any special instructions.
Mail your check to:
SU Football NIL, LLC
9 Old Kings Hwy S
Suite 405
Darien, CT 06820
Zelle Payments
Please fill out the donation form and let us know you are Zelle’ing your contribution in the message field. Fill out all required fields and include any special instructions.
Then head to your online banking application and add SU Football NIL as a payment recipient by adding this email address:
Please be sure to use the correct spelling.
Your contribution to SU Football NIL will go towards our common goal to work with our Syracuse Football Athletes. Please note: your contribution is not tax-deductible.
We will email you an update on your benefits as we put together this program.